Child and Family Services rebrands, changes name
Child and Family Services, the oldest children’s charitable/family service organization in New Hampshire, has changed its name to Waypoint. The name change comes as part of an entire rebrand of the organization.
A waypoint is an intermediate point or place at which a course of action or path is changed. The purpose of all Waypoint programs is to help change the course for those who need help negotiating life’s challenges.
Agency leadership explains the reasons for the change: “Our agency has evolved over the years as we have responded to the needs of each new generation,” says Borja Alvarez de Toledo, president and CEO of Waypoint. “Our new name and look better reflect who we are today, a state-of-the- art, nonprofit human service agency that provides a lifeline across the lifespan.”
This rebrand happens after years of expansion and extensive research. “We heard our constituents loud and clear,” says Alvarez de Toledo. “Our name was no longer reflective of everyone we serve. Our new name does not try to specify every population, but rather, reflects the part we play in individual lives and the life of our community.
As it rolls out its new brand, the agency will also carry a mark of distinction; it is a now accredited by the Council on Accreditation, meaning the organization meets the highest standards of practice in the field of human services. Waypoint is the only agency of its kind in New Hampshire to be COA accredited.
The agency has also launched a new website that streamlines the complex multitude of programs the agency offers, in a clean, simplified, and organized way.
Through 14 office sites across New Hampshire, Waypoint offers 28 different programs and services that include the following: child abuse prevention, family empowerment and support, services for children with developmental or chronic health concerns, mental health counseling, home care for seniors and people with disabilities, foster care, adoption, prenatal and pregnancy counseling, a homeless youth continuum, family preservation, human trafficking response, services for adjudicated youth, and a summer camp for kids. The agency plays a dual role as direct service practitioner and advocate, working at the legislative level to shape public policies toward the best interests of children.
To learn more about Waypoint, go to www.waypointnh.org.